SEO & GEO

GEO stands for generative engine optimisation. It means working towards AI assistants such as ChatGPT, Perplexity or Google’s AI Overviews naming your business in their answers. SEO aims at Google’s classic list of results. Both rest on the same foundation: a technically clean website, content that answers your customers’ real questions, and structured data machines can read. GEO also makes sure every paragraph makes sense on its own and gives the answer in its first sentence, because AI assistants quote individual passages.

No, and nobody else can seriously promise that either. Google and the AI assistants decide for themselves what they show and keep changing how they do it. What we commit to is the work that actually influences visibility: a technically clean website, content that answers your customers’ real questions, and structured data that search engines and AI assistants can read. The reporting shows you how your visibility and your enquiries develop. Anyone who guarantees you a ranking is usually selling you search terms nobody searches for.

Care keeps a website in shape: it includes keyword monitoring and technical SEO checks for crawl errors and load time, so nothing gets worse unnoticed. SEO & GEO is the active work on your visibility. We find out what your customers search for and what they ask AI assistants, build a topic structure from that, revise or write content and improve the technology where it costs you positions. Care protects the current state, SEO & GEO improves it.

Technical fixes take effect once Google has recrawled the page, often within a few weeks. Better rankings from new content and a clear topic structure take longer, usually several months, because search engines build trust over time. With AI assistants it depends on how often their data is refreshed. SEO is therefore not a campaign with an end date but an investment that builds up. If you need to become visible faster, ads bridge the gap in the meantime.